A Custom Marketing Strategy for Every Home
WHAT WE DO & WHY WE DO IT
Our goal is to develop a custom marketing strategy for your home that will gain the most buyer exposure for the least amount of time on the market. This marketing strategy will give your home the best opportunity to get in front of the most amount of buyers and to ultimately find you a willing, ready and qualified buyer.
We combine data gained from your home’s Comparative Market Analysis with local market research to create a marketing plan designed to help you meet your selling goals. Your home’s carefully designed plan will include a range of marketing tools targeted to the best-qualified pool of buyers.
THE WHAT & THE WHY
Multiple Listing Service
The MLS, or multiple listing service, is the industry standard for presenting your home to the marketplace. By listing on the MLS, you expose your home to as many real estate agents and potential buyers as possible—at home, around the country, and all over the world—increasing market competition and ultimately resulting in a fast sale for the best price.
Homes not listed on the MLS, known as “pocket listings,” have hugely reduced exposure, therefore decreasing the likelihood that you will receive a competitive offer.
Showcase your property to millions of potential buyers worldwide through our robust online exposure. We provide virtual tours, high quality video and photography, and single property websites ensure your property marketing will be on the cutting edge of the newest technologies.
Our Online Marketing Strategy
The DMV area remains one of the world's most sought-after regions to live in, and when looking to sell, it is vital that your home be marketed online to audiences locally, nationally, and internationally.
Real Estate Platforms
We secure strategic positioning and enhancement on Realtor.com, Trulia, and Zillow, driving more consumers to your home and increasing exposure. We will receive every inquiry about your property directly.
Local, National & International Exposure
To expose your luxury listing to millions of potential home buyers worldwide, we promote your listing locally, nationally and internationally through our targeted advertising.
Top of the Line Virtual Marketing
When your home gets an in-person showing, it needs to be treated as a second showing. Your home's virtual marketing should have provided so much material online that the buyer feels like they have already seen and walked through the home. When they make an appointment to see the home in-person, it’s just a confirmation of what they already know and have seen. In fact, we are noticing that with effective virtual marketing, we show the home in 30% less time to get an offer.